La Jolla Watch & Diamond Co. has been in business for over 20 years and the founder Barry & Alex Tashakorian never concentrated on one specific line of jewelry but felt that they should give the customer a large selection of jewlery that best fits their personality.

La Jolla Watch & Diamond takes pride in the quality of merchandise we sell to our customers. We design new and unique diamond engagement rings as well as other modern and classical jewelry to gain the competitive edge in our industry. Our mission is to be unsurpassed in giving our customers exactly what they want in every aspect of their shopping experience.  It is fair to say that our customers impact the everyday decision making process of our company.  Customer satisfaction has propelled our business to become one of the most well know jewelry stores in San Diego.
  
La Jolla Watch & Diamond will continue to strive in searching for the finest manufacturers in the industry.  We will continue to circle the globe in finding the finest and most unique designs that appeals to our clients.  Within the next three years we will continue to embark in attracting the finest timepiece companies to our stores.  In the twenty years, Alex & Barry have tested jewelry and watchmaking like no other.  Please visit our store in beautiful La Jolla on Prospect St. on the corner of Girard and Prospect St. next time your in town, next to the famous The Spot restaurant.
 
Barry Tashakorian
Chief Operating Officer